Want to secure sponsored content placements on major news networks?
Some cases with Parasite SEO, you need direct relationships with publishers who manage multiple high-authority news websites.
Here’s everything you need to know about securing these placements.
Common Problems With Parasite SEO Outreach
The biggest challenge when seeking sponsored content placements? Major news publications typically won’t work with individuals.
Here’s why:
- Publishers view individual outreach as one-off transactions
- Setting up new accounts takes significant administrative time
- Individual placements aren’t cost-effective for their teams
- They prefer ongoing relationships with agencies
- Processing individual payments creates unnecessary overhead
This makes it nearly impossible for individuals to secure featured posts on prominent news sites. Publishers are looking for consistent, professional relationships that guarantee regular content and revenue.
If you’re also in the camp of not wanting to do outreach we have an outreach template below and a link to a marketplace (where we handle it for you).
Finding the Right Publishers
You can use ParasiteSEO.com to find domains currently ranking for keywords and opportunities. We also have a trending tab to quickly check niches.
Major Publishing Networks to Target
- News media conglomerates
- Digital publishing groups
- Regional news networks
- Industry-specific publishers
- Authority news sites
Publisher Evaluation
Check for:
- Editorial standards
- Publishing frequency
- Subfolders
- Domain metrics (traffic)
- Ranking keywords
Direct Outreach Process
Initial Contact Template
Here’s some variations on winning subject lines.
- Subject line: Agency Partnership for Content Placements
- Subject line:Tech/Finance Content Partnership – Agency Inquiry
- Subject line: Publishing Partnership Inquiry – [Agency Name]
- Subject line: Editorial Partnership Opportunity – [Agency Name]
- Subject line: Media Buyer – Sponsored Content Partnership
Hi [Name],
I’m reaching out from [Agency Name]. We manage content campaigns across multiple high-authority news sites and are looking to expand our publisher network.
We currently:
– Place 10-15 sponsored posts monthly
– Work with multiple Fortune 500 clients
– Maintain ongoing publisher relationships
– Handle all content creation in-house
Could you share details about your publication network and sponsored content opportunities?
Best,
[Your Name]
Key Points to Emphasize
- You’re an agency (not individual)
- Regular placement volume
- Long-term partnership potential
- Professional content creation
- Quick turnaround times
Our Marketplace Solution
We’ve established direct relationships with major publishers to offer:
- 7-10 day publishing timeline
- Access to multiple authority news sites
- Streamlined placement process
- Bulk pricing deals
- Consistent publishing slots
Find our complete list here. Or go to our ParasiteSEO marketplace page for more information.
Available Networks
Through our marketplace, access:
- National news networks
- Industry publications
- Regional news sites
- Digital media groups
- Authority domains
Publishing Timeline
Standard process:
- Order placement (Day 1)
- Content approval (Days 2-3)
- Publication (Days 7-10)
We run a preliminary check before sending out to the publications. However, they also have their own requirements on content approval.
A full refund is issued if the content isn’t approved by the publication, we will also offer feedback to get the content approved.
Currently all pricing is for none CBD, Gambling, and black hat niches. These are more expensive and not every publication wants this type of content.
Please reach out here contact@parasiteseo.com if you’re looking for that content.
Placement Process
- Selection
- Choose from available networks
- Select specific publications
- Pick content categories
- Define placement timeline
- Content
- Submit content guidelines
- Provide target URLs
- Specify anchor text
- Include image requirements
- Publishing
- Content review
- Editorial approval
- Publication scheduling
- Live URL delivery
Best Practices
Content Guidelines
- Original, newsworthy content
- Professional writing quality
- Relevant topics
- Natural link placement
- Proper formatting
Agency Tips
- Book regular slots
- Maintain consistent volume
- Build publisher relationships
- Meet content standards
- Respect timelines
Process Benefits
- Speed
- Quick turnaround
- Guaranteed slots
- Regular publishing
- Streamlined process
- Quality
- High-authority sites
- Editorial standards
- Professional publishing
- Quality control
- Reliability
- Consistent process
- Regular availability
- Ongoing relationships
- Dedicated support
Conclusion
Success in sponsored content requires:
- Professional agency approach
- Direct publisher relationships
- Consistent placement volume
- Quality content standards
- Quick turnaround times
Ready to start placing content? Our marketplace provides direct access to major publishers with 7-10 day turnaround times.